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One step
at a time.

When an autistic child can see their day, the day stops fighting back.

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The Ally app showing a child's morning routine

Autism in Malaysia, by the numbers

Autism is rising.
The numbers
don’t hide it.

Around 9,000 Malaysian children are born with autism each year — roughly one every hour. In ten years the number registered grew almost eight times over. Schools, therapists and autism organisations are doing remarkable work, and still the hardest moments happen at home, long after the clinic closes.

Children with autism registered with the Department of Social Welfare

0 2013
0 2023

Source: Department of Social Welfare, via Frontiers in Pediatrics, 2024

Malaysian children born with autism each year

0roughly one every hour
of every day

Source: National Autism Society of Malaysia

Malaysian school-age children with autism, 2022

0 in every 1,000

Up from 6 in 1,000 four years earlier. Every dot below is a child in a Malaysian classroom.

Source: Malaysian Journal of Public Health Medicine, 2024

The Solution

From autistic
parents to another
autistic parents.

How we solve it

Take what works in the therapy. Put it in the home.

Visual routines are one of the most studied supports in autism care —
106 studies place them among the 28 evidence-based practices
recognised by the National Clearinghouse on Autism Evidence and
Practice. Families rarely get to use them outside a session. That is the
gap we close.

01

Every day, not every session

An hour a week with a therapist is not where the hard part happens. Mornings are. Bedtimes are. Ally is there for those.

02

No cost, no waiting list

Ally is free and stays free. No referral, no assessment, no queue. A family can start the evening they find us.

03

Built with autistic families

Designed from lived experience and shaped by founding families, so it fits real homes rather than ideal ones.

So we built Ally.

Where Ally comes in

Help that starts
tonight.

A waiting list can take years. Ally works this moment, at home, on the iPad already in the house. It does three things, and nothing else.

Helping your child understand their feelings and how to support them gently

Ally is built around a simple, supportive idea: when children understand their emotions, they can respond with confidence instead of overwhelm.

1

Understand the Feeling

Recognize how they feel using clear visual cues.

2

Understand What They Need

Learn what your child may need in that moment.

3

Get the Right Support

Get gentle guidance on what help your child feel supported.

The Ally visual daily routine screen
The Ally feeling picker
The Ally app showing a child's visual morning routine
Help your child understand what’s coming next

Visual Daily Routines

Does your child find it hard to follow routines or stay on track throughout the day?

Ally helps by guiding them visually, showing what needs to be done — one step at a time.

We turn daily activities into clear, simple routines your child can follow at their own pace, helping them build confidence, independence, and a sense of responsibility.

Emotion

Best for:
Recognising emotions • noticing patterns • guiding your child with context • everyday support

Support

Best for:
Understanding needs • choosing the right support • creating reassurance • guiding parent responses

Action

Best for:
Taking action • calming moments • quick support • safe responses

Explore our AppTalk to Ally’s ParentJoin our Founding
Families
Reduce daily meltdown & tantrum

Emotion Awareness

Help your child recognise their feelings by understanding how they feel in the moment, through simple, supportive guidance.

Ally supports autistic children in becoming more mindful of how they feel.

Ally's gentle breathing exercise
Support open emotional expression

Emotional Regulation Tools

When emotions feel big or overwhelming, Ally provides gentle, child-friendly tools to help your child regulate at their own pace.

Based on their feelings, children are guided toward simple actions and strategies that support calm, safety, and emotional balance — without pressure or judgment.

Some days are calm. Some
days are overwhelming.
Many days don't follow a
plan at all.

Ally was built from lived experience, by parents who know what it
costs to hold a family together. It is free, and it stays free.

Talk to Ally's parents
Letter for parents of autistic children

We understand the reality of daily life

Being a parent to an autistic child means carrying many roles at once — caregiver, advocate, planner, emotional anchor.

Some days are calm. Some days are overwhelming. And many days don’t follow a plan at all.

Ally was created from lived experience. We’re building more than an app, we’re building a community that understands, supports, and grows together.

Read more...

We believe parents of autistic children deserve opportunities too. That’s why we’re committed to creating a company that supports flexible work, understanding schedules, and a culture where parents never have to feel guilty for showing up for their child.

As Ally grows, we hope to give back by creating opportunities for autistic parents and autistic adults to scale Ally or working on our future projects.

You’re not alone. And you don’t have to do this without support.

Start today.

No waiting list, no fee, no assessment. Download
Ally and set up now.

Download Ally free Talk to Ally’s parents